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We will try on clothes with a smartphone. Zalando’s regional boss reveals plans [WYWIAD]

We will try on clothes with a smartphone.  Zalando’s regional boss reveals plans [WYWIAD]

We will try on clothes with a smartphone. Zalando’s regional boss reveals plans [WYWIAD]

Daniel Rogiński, CEO of Zalando for Central and Eastern Europe: After this decade, I can say that our country remains one of the most important markets for Zalando. We are very pleased with the dynamics and the whole business. For sure, an important step in Poland was establishing cooperation with InPost, thanks to which we can collect orders from parcel lockers, which is a direct response to the needs of our customers. I have another huge reason to be proud – in fact, I shouldn’t talk about it at the end. It is an adaptive fashion collection aimed at people with disabilities. To begin with, we are launching it as part of our own brands, but we also encourage our partners to join this beautiful initiative, which has been phenomenally received.

As for the region of Central and Eastern Europe, for which I am responsible, we have only been in Hungary or Romania for a few months now – we focus on business development and reaching customers on these markets with information about our offer. However, we are also working on solutions that will make shopping at Zalando even more personalized and more convenient.

#clothes #smartphone #Zalandos #regional #boss #reveals #plans #WYWIAD

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