The Polish market is very attractive for foreign brands. There are many world players here, but so far our country has not been on the radar of the Japanese Fast Retailing (FR) holding. It has changed. The first store with the Uniqlo logo (the largest brand owned by FR) will be opened this autumn.
The Uniqlo brand is one of such global competitors clothing companies such as Zara or H&M. It has over 2 thousand. stores in the world and generates a sales turnover of $ 19 billion annually.
He will compete for the first customers of Uniqlo in the Wars Sawa Junior department stores in the center of Warsaw, where it will occupy a two-level premises. It will cover an area of approximately 800 square meters. As the company points out, work is currently underway on the arrangement of the new premises.
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The Uniqlo brand is known for classic clothes for women, men, children and babies.
– We are happy to soon be able to establish more direct relationships with Polish customers and bring them closer to LifeWear – a brand that draws on the values deeply rooted in Japanese culture, such as durability, simplicity and high quality – comments Taku Morikawa, Uniqlo’s head for Europe, quoted by Wiadomości Handlowe.
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– The decision to open a brick-and-mortar store was based on the experience related to the operation of our European online store. We believe that a brick-and-mortar store operating in the pop-up store formula will allow us to get to know the Polish market even better and develop long-term plans for its future – he adds.