TVN, TVP or Polsat? Bad news for one of the stations
In 2021, the leader in the Nielsen Audience Measurement, referred to by the Wirtualnemedia.pl portal, was “Teleexpress” broadcast on TVP1. However, gradually the program began to lose interest, recording the largest losses in the ranking. It’s because of the viewership TVN’s “Facts” ended unusually.
Continuation of the article under the video.
New viewership results. Bad news for TVP
In November 2022, TVP had no reason to be happy again. According to the viewership summary this month, the aforementioned “Teleexpress” lost to “Facts”.
The program on TVN and TVN BiS was watched by an average of 2.98 million people, which gave these stations 22.72 percent of the total. share in the television market (“Fakty” lost 2.33 percent of viewers compared to the previous year, but their profit increased). In turn, TVP1 during the broadcast of “Teleexpress” was watched by an average of 2.74 million people, which is as much as 8.18 percent more than in the previous year. less compared to the previous year. This is the biggest loss on the list.
The third place in the latest ranking was taken by “Wiadomości”, whose audience on Jedynka and TVP Info decreased by 6.65 percent, ie by 193 thousand, during the year. viewers. In November 2022, it amounted to 2.70 million people. In turn, in Polsat and the Wydarzenia24 channel, “Wydarzenia” was followed by an average of 1.84 million people, which gives the fourth place in the ranking. The fifth place is “Panorama” on TVP2 and TVP Info (1.64 million viewers).
TVP does not recognize Nielsen’s ratings. That’s how Kurski explained it
Let us remind you that the above method of measuring viewership was undermined by the former president of TVP, Jacek Kurski, who used the data of the Real Viewing Model. These are compiled by Telewizja Polska, using information from Netia’s subscribers’ set-top boxes as the basis.
Kurski, asked in 2019 in the weekly “Sieci” about Nielsen’s indicators, emphasized that, in his opinion, the results are still underestimated. He claimed that Nielsen consistently prevented the audit. “That we have been graciously shown something does not make me grateful, it only slightly lessens my rage.” he was saying then.
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