The collapse of the cinema business in Russia. They get a second, different life
Western film studios were among the first to react to the Russian invasion, not only banning the distribution of their productions on the Russian market, both in cinemas and on television, but also withdrawing licenses for showing old films. It has come to the point that Russian cinemas have nothing to show, as a result – people do not go to them. However, this is not only the reason for giving up this form of entertainment, but also, according to Russian independent media mobilization and the ensuing mass departures from the country.
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Cinema supermarket instead of pirated movies
Some businessmen try to save failing businesses. For example, in Omsk, they began to lease cinema premises to shops and other organizations. Due to the ban on screening foreign films, they lost up to 90 percent of their sales. their income, Radio Swoboda reports, based on local media reports. And yes – a home appliances store and a parcel collection point were located in the Kosmos cinema, and a supermarket was opened in the Galaktika cinema. The Kryształ cinema has also rented its premises. More cinemas are still looking for tenants, and their owners say they have to take out loans to open other businesses.
Russian entrepreneurs also asked the government for subsidies for cinemas or permission to show pirated films, but they were refused. Some tried to circumvent the rules by finding loopholes and showing pirated copies of films under the guise of “cinema clubs”. But that didn’t help.
The Association of Cinema Owners predicts the closure of half of the cinemas by the end of December and a decrease in average revenues in the country by over 80 percent. Showing only Russian films is not enough to keep the business going, and cinemas are not able to download other productions, for example through parallel importwhat is happening in other industries. Currently, the total loss of Russian cinemas is 11.1 billion rubles (over EUR 15 million, over PLN 71 million).
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