We don’t usually browse labels in stores. We are used to the fact that chocolate weighs 100 grams as standard. Meanwhile, this is not necessarily the case! Without realizing it and without looking at the grammage, we can buy less sweets for the same money.
The topic was taken up on Facebook by Mrs. Michalina, who checked the white chocolate bar. This is what she passed on to E. Wedel.
Wedel’s chocolate is smaller and the price is the same
– A bar of white chocolate fell into my hand, I was looking for baking. What was my surprise when I held 80 g tablets in my hands instead of 100 g – describes Ms Michalina. She adds that the milk chocolate has also “shrunk”.
– Less weight does not go with lower price, what are the motives for lowering the grammage? – he asks on Facebook.
The company E. Wedel responded quickly. She gave the reason.
– Two years ago, the Ghanaian government introduced an additional fee that it will spend on improving the quality of life of cocoa farmers. We cannot imagine using another cocoa, we also did not want to increase the prices, so we decided to reduce the grammage – we read.
Mrs. Michalina reacted to Wedel’s answer. She thanked the company for the explanation and … concluded:
– Fantastic move! But it would be even better to mention it on the packaging or reduce them proportionally – commented. The woman added photos of 100 and 80 g tablets. The packages are of a very similar size.
The lighter chocolate says that it weighs 80 g, but the customer may not notice it – especially an elderly person who has problems reading the descriptions on the goods.
“Fakt” contacted E. Wedel, asking why, despite the weight reduction, the packages are still the same size. We are waiting for answer.