Prime Video redesign comes to India – At last, finding content on it may get easy

Amazon Prime Video, as long as it was just purveying films and series, could do with its pain-vanilla screen design. Movies and series were just stacked up in columns based on language and genre, and you just worked your way through them to pick the content you wanted. Sometimes, content got hidden – algorithms were blamed for this – but you gritted your teeth and took it in your stride.

But Prime Video also started offering subscriptions to other platforms through Prime Video Channels and also streamed popular movies through early access rentals. But finding your Prime Video Channels and the movies on early access rentals could not be attempted without a prayer or two (or worse, a few expletives) on your lips.

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