The consumer sentiment survey conducted by UCE Research and the Blix Group shows that more than half of Poles fear that due to rampant inflation, the war in Ukraine or other negative events, there will be a shortage of various goods in stores, as in the case of a lack of sugar. Every third respondent did not have such concerns, while 14.3% respondents “don’t know what to think about it”.
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In the group of people with concerns about the shortage of goods, in terms of gender, women predominate (almost 58%), and in the age category the largest group is older people aged 56-80 (54.6%) most often from towns with 20,000 or more. up to 49 thousand inhabitants (58.8% of indications).
Sellers will benefit
According to the chief economist of the Blix Group, Krzysztof Łuczak, the concerns about possible shortages of goods are currently unfounded. As assessed, retail chains that they have managed to stock up on scarce products, they can additionally earn a margin, and this is probably already happening.
According to Marta Nowak from UCE Research, the results of the survey indicate that consumer sentiment is worrying. – As customers, we are susceptible to all sorts of negative factors, including collective anxiety and manipulation. This is especially visible in the case of the oldest people who still remember shopping from the times of the Polish People’s Republic, the expert warns.
The rich and the young are doing well
The survey shows that people aged 23-35 (38.5% of responses) with a monthly income above 9,000 do not declare fears about the shortage of goods in stores. PLN net (41%), with higher education (32.8%) and from cities with more than 500,000. population (39%). – Young, prosperous Poles living in large agglomerations usually do not make preserves for the winter, which is why they are not interested in the prices of products such as vinegar, salt or sugar. People who are less affluent and live in small towns draw attention to this, the expert explains.
The survey was conducted using the CAWI (Computer Assisted Web Interview) method by UCE Reaserch and the Blix Group on a sample of 1034 Poles aged 18-80 who are responsible for everyday shopping at home, representative in terms of gender, age, city size, earnings, education and the region.