Not only Bird Milk. Other well-known brands have also “slimmed down” their products
“Thanks to this we managed to optimize the cost of the product, which, if the current grammage were maintained, would mean a severe increase in price for the consumer” – explained his decision producer Lotte Wedel.
Reducing products while maintaining the price is a practice known in the industry for years and is called downsizing. We wrote about examples of this phenomenon in Poland in the middle of last year.
“Rzeczpospolita” draws attention to other brands that behaved in the same way as Lotte Wedel, and which were not so widely reported in the media. The journal mentions here:
- Winiary mayonnaise (change from 400 ml to 300 ml),
- Zott yogurt (from 400 g to 370 g),
- Danio cheese (from 220 g to 200 g),
- Snickers (from 58 g to 50 g),
- Lubel products.
Butter cubes and chocolate bars have also shrunk over the years. In addition, as the diary notes, breads usually no longer weigh 500 g, but 100 g less.
About the fact that shrinkflacja and skimpflacja are attacking us from store shelves, e.g. in the bread section, we wrote in July last year. Even if you think that a roll or bread in your favorite store still looks the same, it may actually weigh less.
“In the production phase, lower-quality semi-finished products and components are used in order to save on raw material costs. Improvers are replaced with “stronger ones”, whose working names used by technologists are given with the characteristics defining their operation, e.g. DD – blows well. What does it mean? We get the final bread, eg bread or rolls with a lower grammage and a larger volume” – explained Andrzej Piętka from Akademia Wypieków in an interview with dlahandlu.pl.
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