Apple has not released data on the number of pre-orders. Kuo, an analyst at TF International Securities, has a history of accurately predicting Apple’s future growth. He got acquainted with the early pre-order indicators for the current iPhone line and assessed how demand has evolved.
Apple decided to offer the basic iPhone model in the standard and larger Plus versions. This is a change in the underlying model strategy. The iPhone 13 was available in standard and mini sizes.
Looking at availability and delivery estimates, the analyst judged the iPhone 14 Pro Max and Pro to show “good” and “neutral” results, respectively. However, pre-orders for the two standard models – the iPhone 14 and 14 Plus – are “bad” according to Kuo.
“The pre-order for this new product is significantly lower than expected, which means Apple’s segmentation strategy for standard products has failed this year,” Kuo said.
An Apple spokesman did not respond to Insider’s request for comment.
Kuo stated that stocks of both the iPhone 14 and 14 Plus will be available at retail stores when they launch, which will prove the lack of demand. Both phones show signs of weaker pre-orders than the iPhone SE 3 and iPhone 13 mini, and the delivery times for the iPhone 14 and 14 plus are shorter than the estimated delivery times for the iPhone 13 and 13 mini.
If demand for the iPhone 14 and 14 Plus doesn’t recover, Kuo said Apple is likely to lower its delivery forecasts for both phones starting in November. If that happens, Kuo says it could thwart the company’s revenue growth plans.
Author: Britney Nguyen