Biedronka, however, stays with PZPN. This will be seen in stores

thaipriusclub2 weeks ago

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Biedronka, however, stays with PZPN. This will be seen in stores

“The Biedronka chain, as an official sponsor, will support both the first women’s and men’s national team of Poland, as well as youth teams from 15 to 21 years old, while also remaining the official supplier of fresh vegetables and fruits for the national team,” inform the representatives of the network.

As we read, the current agreement will cover both the qualifiers for the next European Championships, the finals of which will be held in Germany, as well as the qualifiers and the final tournament of the 2026 World Cup, which will be organized by Canada, Mexico and the USA.

– As the largest sports organization, we want to play with the best on the market. We have been cooperating with Biedronka for 12 years. This shows that long-term cooperation with the Polish Football Association is very valuable for sponsors. We are also happy that we can develop football with such a solid and trusted partner at our side. The more so that Biedronka supports the entire Polish football – from youth teams to senior women’s and men’s teams. Together we can do more – said Łukasz Wachowski, Secretary General of the Polish Football Association.

– Biedronka has been supporting the team that is in the hearts of all Poles for 12 years now, experiencing moments of the greatest sports emotions together with our clients. The extension of the contract is a natural consequence of excellent cooperation, but this time we want to go a step further and together with our partner, PZPN, we would like to offer all Poles a special line of products, created around the white and red colors. We are connected not only by football, but also by the mission of promoting a healthy lifestyle and nutrition, which is so important to all of us – added Maciej Łukowski, member of the management board and director of the purchasing department of the Biedronka chain.

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Thanks to the new agreement, the federation and Biedronka will establish cooperation on the sale of PZPN licensed products in Biedronka chain stores – both traditional and the Biedronka Home online store, Biedronka says.

“A unique element of the cooperation will be special food products prepared jointly by the partners and marked in a way that is characteristic of the brand of the Polish national team. The assortment, which will appear in the chain’s stores in a few months, will be created for people who are attached to a healthy lifestyle,” we read further.

In mid-December, cooperation with the Polish national football team was terminated by T-Mobile. The decision was to be made before the World Cup in Qatar. Ustronianka says goodbye to PZPN. In the case of Biedronka, it was also not certain whether he would stay with the team. Eventually, both sides managed to reach an agreement.

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