The Japanese chain of UNIQLO stores is getting ready to open its first stationary store in Poland. The company already operates in 25 markets, with over 2,000 stores in its portfolio. The first one in our country will be in the very center of Warsaw. It is also the next stage of changes in department stores on Marszałkowska Street.
UNIQLO comes from Japan, namely Hiroshima, which most of us associate mainly with the Little Boy atomic bomb dropped on August 6, 1945. It was in this city that in 1984 the brand’s first store was opened – under the name of Unique Clothing Warehouse. The chain specializes in selling clothes from its brand (one of the best results in the world) at competitive prices.
The store in Warsaw will open in the Wars Sawa Junior department stores and is announced as a pop-up store. This means that it is supposed to appear for a specific period of time, e.g. several months. Perhaps the point is that over time its target and permanent location will be different or it is about checking whether the chain will be successful on the Polish market.
In this context, one can read the statement by Taku Morikawa, UNIQLO Europe CEO: We believe that a brick-and-mortar store operating in the pop up store formula will allow us to get to know the Polish market even better and develop long-term plans for its future.